Florence Martin

  • Professor of Learning, Design and Technology; Program Coordinator, Learning, Design and Technology Doctoral Concentration (TELS PhD), North Carolina State University
  • Online Instructor (adjunct), Walden University
  • Instructional Design/Consulting (project-based), University of Phoenix
  • Instructional Design (NSF Digital Visual Literacy project), Maricopa Community College District
  • Instructional Design (project-based), Intel Corporation
  • Instructional Design (project-based), Cisco Learning Institute
  • Instructional Design (project-based), Shoolini University
  • Instructional Design (project-based), Viridis Learning

[email protected]

scholar.google.com/citations?user=n_Nf3fgAAAAJ

orcid.org/0000-0002-6055-5636

Impact Metrics
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Total Citations
16
PR Journals
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Top Conf
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Other Works
Awards & Honors
Fellow

Association for Educational Communications and Technology (AECT)

2023
The Mildred B. and Charles A. Wedemeyer Award for Outstanding Writer/Scholar in Distance Education

UPCEA (selected by the American Journal of Distance Education editorial team)

2023
Cato College of Education Distinguished Faculty Award

University of North Carolina at Charlotte

2022
Karen Swan OLJ Outstanding Research Achievement Award in Online Education

Online Learning Consortium / Online Learning Journal

2020
AECT Division of Distance Learning – Distance Education Journal Article Award (First Place)

Association for Educational Communications and Technology (AECT), Division of Distance Learning

2020
Past Positions

Professor (previously Associate Professor); Program Director, Instructional Systems Technology, University of North Carolina at Charlotte

2014–2022

Associate Professor (tenured), University of North Carolina Wilmington

2007–2014
Education
PhD, Educational Technology
Arizona State University
MEd, Educational Technology
Arizona State University (2003)
BE, Electronics and Communication Engineering
Bharathiar University (2000)
Biography

Florence Martin is a Professor of Learning, Design and Technology whose research focuses on designing and integrating digital and online learning environments to enhance learner engagement, motivation, and achievement across K–12 and higher education. Her recent scholarship also includes cybersecurity and computer science education in K–12. She has authored 100+ publications, serves in editorial and professional leadership roles (e.g., AECT Fellow; OLJ Senior Associate Editor), and has led NSF- and NSA‑funded projects advancing digital teaching and learning.

Theories & Frameworks
Bichronous Online Learning

A modality that intentionally blends asynchronous (anytime) and synchronous (real‑time) online learning experiences to leverage the benefits of both for engagement, presence, and learning.

Introduced: 2020
Research Interests
  • Blended Learning
  • Cybersecurity Education
  • Learning Analytics
  • Mobile Learning
  • Technology Integration
Peer-reviewed Journal Articles & Top Conference Papers
16

Online Learning • Journal

Dr. Swapna Kumar, Florence Martin, Albert D. Ritzhaupt

Bichronous online learning is the intentional blending of asynchronous and synchronous online experiences. Interviews with 12 award‑winning online instructors identified best practices for combining modalities (e.g., course structure, instructor presence, synchronous formats and community building), along with benefits and challenges. Findings suggest that intentional blending of synchronous and asynchronous components can enhance students’ online learning experiences and inform faculty, instructional designers, and administrators considering this modality.

Online Learning • Journal

Florence Martin, Albert D. Ritzhaupt

Interviews with 12 award‑winning online instructors examined intentional blending of asynchronous and synchronous (bichronous) learning. Best practices spanned course design and structure, resource use, instructor presence, and purposeful synchronous formats/activities for community building. Reported benefits and challenges inform instructors, designers, and administrators considering or refining bichronous courses.

The Internet and Higher Education • Journal

Dr. Swapna Kumar, Florence Martin, Albert D. Ritzhaupt

This qualitative study investigated how 12 award‑winning online instructors design, facilitate, and assess bichronous online learning (the blending of asynchronous and synchronous modalities). Through interviews, the study reports instructors’ blending decisions, sequencing (e.g., asynchronous→synchronous or A→S→A), and models (complement, replacement, enhancement), and details design, facilitation, and assessment strategies across modalities. Implications are offered for instructors, students, instructional designers, and administrators.

Educational Psychologist • Journal

Florence Martin

Integrating educational technology, educational psychology, and learning sciences scholarship, the article reconceptualizes online learner engagement by aligning cognitive, affective, and behavioral dimensions with online environmental affordances. It synthesizes five major research themes—engagement through communication, interaction, presence, collaboration, and community—and offers a framework and strategies to support engagement, with directions for future research.

Online Learning • Journal

Dr. Swapna Kumar, Florence Martin

Surveying 141 online instructors, this study categorized eight roles (e.g., Subject Matter Expert, Course Designer/Developer, Facilitator, Advisor/Mentor, Assessor/Evaluator, Technology Expert, Lifelong Learner) and examined associated competencies. All role categories were used frequently; participation in training and collaboration with instructional designers were associated with higher frequency of competency performance. Implications for instructors, instructional designers, and administrators are discussed.

Educational Technology Research and Development • Journal

Florence Martin

Analyzing 61 adaptive learning studies (2009–2018), the review charts publication patterns, settings, and methods; maps adaptive sources (learner characteristics) and targets (content/instructional model); and identifies common foci such as learning styles, adaptive feedback, and navigation. The synthesis highlights gaps and implications for designers and researchers as adaptive technologies scale.

Computers & Education • Journal

Florence Martin

Reviewing 619 articles from 12 journals (2009–2018), this study mapped trends, methods, settings, and themes in online learning research. Most studies were quantitative and set in higher education. Twelve themes emerged, organized across learner-, course/instructor-, and organizational‑levels. Strong activity surrounded learner characteristics and engagement; gaps remain in organization‑level topics (leadership, policy, equity) and instructor characteristics.

Online Learning • Journal

Florence Martin

With a four‑factor student readiness for online learning instrument (online attributes, time management, communication, technical), students rated importance and confidence. Importance was highest for online attributes, time management, and technical skills; confidence was strongest for online attributes and technical skills. Differences emerged by race and course format. Results inform readiness assessment and support.

The Internet and Higher Education • Journal

Dr. Swapna Kumar, Florence Martin, Albert D. Ritzhaupt

To identify course design, assessment/evaluation, and facilitation practices of award‑winning online faculty, eight instructors from across the U.S. were interviewed. Results show use of systematic/backward design, attention to learner needs and interaction, and a variety of assessments (traditional and authentic) supported by rubrics. Facilitation emphasized timely response/feedback, availability and presence, and periodic communication. Recommendations for research and practice are provided.

The Internet and Higher Education • Journal

Florence Martin

Interviews with eight award‑winning online instructors identified effective practices across the course lifecycle. In design, faculty reported systematic/backward design, intentional interaction, and learner‑centered approaches. Assessment and evaluation featured authentic assessment, rubrics, templates, QA processes, analytics, peer/student reviews. Facilitation emphasized timely feedback, presence, availability, and periodic communication. Implications are offered for faculty development and quality assurance.

Online Learning • Journal

Florence Martin

Using an instrument measuring the perceived importance of and self‑efficacy for online teaching competencies, faculty reported higher importance than ability on design, communication, and technical competencies, but the reverse for time management. MANOVA revealed differences by gender, online teaching experience, and delivery method. Findings inform targeted professional development and self‑assessment for online teaching readiness.

The Internet and Higher Education • Journal

Florence Martin

From 188 graduate students’ survey responses, twelve facilitation strategies were rated for their contributions to instructor presence, connection, engagement, and learning. Timely instructor responses and feedback scored highest across outcomes; the ability to contact the instructor in multiple ways best supported connection. Interactive visual syllabi were least helpful. Results guide instructors in prioritizing facilitation for community and learning.

Online Learning • Journal

Florence Martin

Surveying 155 online students using Moore’s interaction framework, this study examined perceived helpfulness of engagement strategies across learner–learner, learner–instructor, and learner–content categories. Learner–instructor strategies (e.g., regular announcements, timely feedback, rubrics) were rated most beneficial; icebreakers and collaborative tools topped learner–learner, and real‑world projects and structured discussion prompts led learner–content. Results inform instructors and designers seeking to enhance engagement online.

MERLOT Journal of Online Learning and Teaching (JOLT) • Journal

Florence Martin

Surveying instructors across institutions, this paper explored motivations for adopting synchronous virtual classrooms and how they are implemented. Respondents cited institutional resources, increased social presence, enhanced learning, and technology availability as key drivers. Practical patterns of use and considerations for integrating synchronous sessions into online/blended courses are discussed.

Computers & Education • Journal

Florence Martin

This experiment compared a location‑aware, “here‑and‑now” mobile learning implementation (iPad/iPod) with a computer‑based instruction (CBI) version during an art lesson with 109 undergraduates. Using pre/posttests and surveys, ANOVA results showed significant effects: CBI produced higher achievement, while mobile groups reported more positive attitudes. Findings highlight trade‑offs and design implications for authentic, mobile contexts.

The International Review of Research in Open and Distributed Learning (IRRODL) • Journal

Florence Martin

Through student surveys, instructor interviews, and archive analyses in a graduate course using Wimba, the study examined learner–learner, learner–instructor, learner–content, and learner–interface interactions in a synchronous virtual classroom. Students valued immediacy, presenting, chat, and webcam features; instructor presence and demonstrations supported engagement with content. Implications address adopting and designing synchronous components.