Geri Gay

  • Professor Emerita; Kenneth J. Bissett Professor of Communication & Information Science, Cornell University
  • Chair, Cornell University
  • Director, Interaction Design Lab, Cornell University
  • Director, Human‑Computer Interaction Group (HCI Group), Cornell University
  • Faculty Fellow, Cornell Atkinson Center for Sustainability

[email protected]

scholar.google.com/citations?user=uJ4q1wcAAAAJ

Impact Metrics
14,441
Total Citations
6
PR Journals
53
h-index
0
i10-index
3
Top Conf
2
Other Works
Awards & Honors
Professor Emerita

Cornell University

Kenneth J. Bissett Professorship (Endowed Chair)

Cornell University

2006
Stephen H. Weiss Presidential Fellow

Cornell University

2003
New York State Chancellor’s Award for Excellence in Teaching

State University of New York (SUNY)

2001
Education
Ph.D., Education
Cornell University (1985)
Biography

Geri Gay is Professor Emerita at Cornell University and the Kenneth J. Bissett Professor of Communication & Information Science. A Stephen H. Weiss Presidential Fellow, she founded and directed Cornell’s Interaction Design Lab and previously led the Human‑Computer Interaction Group. Her research examines how the design of interactive technologies—especially mobile, social, and context‑aware systems—shapes human communication, learning, and behavior, with contributions across social navigation, persuasive and affective computing, social networking, and design theory. She earned her Ph.D. in Education from Cornell University in 1985 and served as Chair of the Department of Communication. Her work has been supported by the National Science Foundation, NIH, USDA, Google, and others, and published in venues such as ACM SIGIR/TOIS/ETRA/CHI, the Journal of Computer‑Mediated Communication, Computers & Education, JASIST, and Interacting with Computers. She co‑authored Activity‑Centered Design (MIT Press) and authored Context‑Aware Mobile Computing (Synthesis Lectures).

Theories & Frameworks
Activity‑Centered Design (ACD)

A context‑based HCI approach grounded in activity theory that centers analysis and design on the situated activities, social participation, and material settings in which technologies are used. ACD emphasizes reciprocal shaping of tool and task, iterative evaluation, and designing for flexible, adaptive use in real contexts (e.g., museums, learning environments).

Introduced: 2004
Research Interests
  • Affective Computing
  • Computer-Supported Collaborative Learning
  • Design Theory in Instructional Design
  • Digital Media
  • Human–Computer Interaction (in Education)
  • Learning Communities
  • Learning Experience Design (LXD)
  • Learning Sciences
  • Mobile Learning
  • Persuasive Computing
  • Social Navigation
  • Social Networking
Peer-reviewed Journal Articles & Top Conference Papers
9

ACM SIGIR Forum • Conference

Geri Gay

The paper analyzes the reliability of clickthrough as implicit feedback in web search. Eyetracking and comparisons with manual judgments show that while clicks are biased and cannot be treated as absolute relevance labels, relative preferences derived from clicks are on average accurate. The results guide how to use click data for learning to rank and evaluation in information retrieval systems.

Journal of Computer-Mediated Communication • Journal

Geri Gay

Using eye‑tracking with college students, the study shows substantial trust in Google’s ranking: users’ click choices are strongly biased toward higher‑positioned results even when abstracts are less relevant. When retrieval quality was artificially degraded, participants scrutinized more but still failed to match normal success rates. The findings highlight how positional bias and trust in ranking influence user behavior, with implications for culture, society, and web traffic.

ACM Transactions on Information Systems (TOIS) • Journal

Geri Gay

This paper examines how reliably implicit feedback signals—especially clicks and query reformulations—indicate relevance in web search. Combining eye‑tracking to analyze decision processes and comparisons with manual relevance judgments, the authors show that clicks are informative yet biased (e.g., trust and context biases). While absolute interpretations of clicks can be problematic, relative preferences inferred from click behavior are reasonably accurate, including across chains of query reformulations.

Computers & Education • Journal

Geri Gay

This empirical study of 31 distributed learners examined relationships among communication styles, social networks, and learning performance in a CSCL setting. Using social network analysis and longitudinal surveys, the authors found that both individual factors (e.g., willingness to communicate) and initial positions influenced development of collaborative networks. Centrality in emergent networks predicted higher final grades, underscoring the importance of communication and social structure in distributed learning.

Journal of the Association for Information Science and Technology (JASIST) • Journal

Geri Gay

The study investigates how domain expertise and feedback affect search term generation and reformulation across 10 trials. Comparing experts and novices under two feedback conditions, the authors coded behaviors such as unique term count and time per trial, identifying nine strategies. Differences emerged by expertise and feedback, and strategic behavior depended on prior search conditions. Implications include digital library usability, metadata generation, and query‑expansion system design.

ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) • Conference

Geri Gay

An eye‑tracking study investigated how users view and evaluate search results pages to understand browsing patterns and selection of links. Initial results report time spent per abstract, total abstracts viewed, and how thoroughly searchers evaluate results. The findings inform better interface design and interpretation of implicit feedback (e.g., clickthrough) for machine learning approaches in information retrieval.

ACM Symposium on Eye Tracking Research & Applications (ETRA) • Conference

Geri Gay

With 30 participants viewing 22 pages from 11 popular sites, this eye‑tracking study examined how individual differences, site types, page viewing order, and task instructions affect ocular behavior on single web pages. Gender, viewing order, and interactions between order and site type significantly influenced behavior; task instructions did not. Scanpath analysis suggested that page design complexity affects the variability of viewing patterns across users.

Journal of Computing in Higher Education • Journal

Geri Gay

Two experiments in an upper‑level Communication course examined how in‑class laptop use for browsing/search/social computing affected learning. Students allowed to use laptops during lecture showed decrements on traditional measures of memory for lecture content versus those with laptops closed. A second experiment replicated the effect. Analyses by “browsing style” and interpretation via Lang’s Limited Capacity Model suggest multitasking reduces encoding resources and contributes to poorer immediate learning outcomes.

Interacting with Computers • Journal

Geri Gay

E‑graffiti is a campus‑based, context‑aware application that detects user location and displays text notes tied to that location; users can also create location‑linked notes. Deployed to 57 students using campus wireless, usage logs and a post‑semester questionnaire revealed challenges for ubiquitous systems including misleading conceptual models, reliance on explicit input, the need for highly relevant contextual focus, and benefits of rapid, iterative prototyping with user evaluation.

Other Works
2

Synthesis Lectures on Human‑Centered Informatics (Morgan & Claypool) • Book

Geri Gay

Integrating ubiquitous mobile resources into physical spaces can transform social interactions and community dynamics. This monograph synthesizes research on designing location‑based systems to enhance social awareness, navigation, interaction, and influence. It frames space/place/context, presence and awareness via mobile tools, behavior change and persuasive aspects, and ethical considerations—offering principles for designing context‑aware systems that support richer, situated social experiences.

MIT Press • Book

Geri Gay

This book argues for a shift from user‑centered to context‑based, activity‑centered HCI design. Using activity theory as the framework, it examines how tool and task reciprocally shape each other; how introducing a technology alters the activity setting; and how evaluation must be integrated into iterative design. Case studies (e.g., handhelds in museums and learning environments) illustrate how spatial layout, social participation, and material settings mediate technology use and should inform design practice.