Academic Coordinator, Learning Technology Unit (and faculty member), University of Calgary
Assistant Professor, Department of Pedagogy, Université de Sherbrooke
William David “Bill” Winn (1945–2006) was a professor in the College of Education at the University of Washington and director of the Learning Center at UW’s Human Interface Technology Lab (HITLab). He was internationally known for research on how people learn from maps, charts, and diagrams; how cognitive and constructivist theories inform instructional design; and how virtual environments support learning. Prior to UW (joined 1985), he served on the faculty of Université de Sherbrooke (Québec) and at the University of Calgary (Learning Technology Unit). Degrees include a BA in Modern Languages (University of Oxford), an MA in Comparative Literature (Indiana University), and a PhD in Instructional Systems Technology (Indiana University, 1972). His dissertation was titled “Similarity of Hierarchically Organized Pairs of Pictures and Words as Reported by Field‑Dependent and Field‑Independent High‑School Seniors.” He passed away in May 2006. citeturn1view0turn4search1turn4search2turn24view0
A theoretical framework articulating how preattentive and top‑down processes support discrimination, grouping, and configuration in learning from maps and diagrams; used to generate hypotheses and design guidance for graphical instructional materials.
Integrates constructivist learning principles with properties of immersive VR to argue when and how VR can embody domain concepts and support knowledge construction through interaction.
Conceptual framework proposing that cognition is embodied in action, embedded in the environment, and involves reciprocal adaptation—offering an account of learning in complex, computer‑supported simulated environments.
Journal of Research in Science Teaching • Journal
Compares undergraduate learning from an interactive 3‑D oceanography simulation with learning from a day on a research vessel conducting direct measurements. Field experiences contextualized learning for students with little prior ocean exposure, whereas simulations facilitated transfer and integration with classroom content. Authors conclude that simulation and fieldwork are complementary for different learners and objectives.
Educational Psychology Review • Journal
Responds to calls for evidence‑based practice by affirming the value of controlled experiments while arguing that nonexperimental approaches—such as design experiments and randomized field trials—are essential for studying learning in complex settings. Discusses validity concerns and proposes that studying the dynamics of learning can integrate fine‑grained experimental findings with insights from authentic contexts.
Educational Psychology Review • Journal
Reviews the evolution of educational technology research from content‑focused instructional design and message design to interaction/simulation and, currently, complex learning environments. Winn argues that such environments simulate real‑world experiences and enable new forms of social, symbolic, and distributed activity, requiring research methods beyond tightly controlled experiments. Implications for practice and an agenda for future research are outlined.
Educational Technology Research and Development • Journal
Two experiments asked participants to choose sentences that best expressed the meaning of simple diagrams depicting category membership, property possession, or causality. By varying the spatial placement of concepts and labeling them with nonsense words or English terms, the study showed systematic response biases: when semantics are absent, English syntactic conventions strongly influence interpretation; when semantics are present but diagram arrangements violate syntax, interpretations become less consistent. Design implications for diagram construction are offered.
Educational Psychology Review • Journal
Reviews theory and research on how learners understand maps and diagrams. Winn proposes a unified framework emphasizing how preattentive and top‑down processes support symbol discrimination, grouping, and configuration, arguing that much information is communicated through relative placement of components and their frames. Ten concluding points summarize evidence that discrimination and configuration are fundamental to learning from maps and diagrams.
Instructional Science • Journal
Examines implications of developments in cognitive theory for instructional design. Argues that behaviorist prescriptions are inadequate for teaching for understanding. While designers have adopted elements of cognitive theory, Winn contends that indeterminism in human cognition necessitates deeper shifts: countering reductionism inherent in task analysis, integrating design with implementation, and grounding decisions in comprehensive theory rather than procedural checklists.
Educational Communication and Technology Journal (now ETR&D) • Journal
Argues that instruction involves guiding cognitive processes with carefully chosen strategies. Analyzes visual cognitive processes involved in perception, assimilation of new information, and analogical learning, identifying instructional strategies that can support each process. Concludes with implications linking visual learning and instructional design and directions for research and practice.
Human Interface Technology Laboratory (HITLab), University of Washington • Report
Presents a conceptual framework for applying immersive virtual reality to education. Analyzes VR (immersion, interaction) and aligns it with constructivist views of knowledge construction, arguing a strong fit between the psychological processes activated in immersive VR and those underlying learning from direct interaction with real‑world objects and events. Summarizes opportunities and cautions for educational VR design.